We design your web site for the actions you want your visitors to take.
At Sunshine Coast Web Design we design your web page to guide your future customers into taking those desired actions.
For example, a website selling opals wants the visitor to buy opals - simple enough! However the visitor may first need to research your opals. More on web design research here.
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website. More on: Why have a website?
Despite this fundamental truth, it is amazing how many website owners have no idea what their primary goal is. Consequently, they don't know what their most-desired action is.
This is true for websites on the Sunshine Coast, in Brisbane, on the remote highlands of Peru or anywhere!
If the site owner doesn't know their own goal, there is no way visitors will be able to figure out what they are supposed to do. You must define your objectives.
NOTE: With all our hosting plans we provide a comprehensive web design statistics package that allows the owner to track what their web site visitors are doing.
Here's how to go about defining my objectives:
1. Define the action a visitor has to take.
Instead of thinking only in terms of end results, you have to consider what a visitor has to do to get to that result.
For example, "being profitable" is an end result. Of course, all websites want to do this, but it's not an effective goal because it doesn't define how you will get there. You must identify what action the visitor has to take in order for you to reach that goal. More on understanding website navigation or website links.
A goal like "presenting information about our company" also stops short of explaining what visitors are supposed to do. If visitors merely find out about your services and stop there, you haven't really accomplished anything. You need them to act on the information they have found.
What is the goal of presenting the information? Take my company as an example. Since we offer web design services, the goal of presenting information on our site is to get visitors to hire us.
|
