You can take this a step further by actually directing prospects where you want them to go. You might have a flashing Click Here button above the fold on your main page that takes a visitor to your portfolio or service display page, for instance. Or in the case of a direct response site you can leave your visitor only two options: order your product/opt-in to your newsletter or leave your site. More on website links from February 2004.

4. Quality Content!

A strong and informative message is not only what your target market is looking for as they scour the Web in search of your product or service, it's what the major search engines will use when ranking your site in the search results.

It's a great idea to present yourself or your company in a personal and inviting manner. Most people want to do business with other people, and not some nameless entity. More on web design research.

5. Pre-Qualification.

Your website should answer many of the common questions and overcome the most typical objections posed by your target market. When this is handled correctly you are able to weed out potentially problematic customers and pull only the best fit clients into your profit funnel. This is obvious enough in the case of a direct response sales letter site.

But even if your business is in the service arena (landscaping, home inspection, wedding planning, etc.) pre-qualification is a must. By providing detailed information on your scope of service, and even including a FAQ page on your site, you can begin the pre-sell product and "warm up" your prospects before a personal meeting or phone conversation ever takes place. We provide a comprehensive list of website questions and answers.

6. A Lead Capture Device To Set The Stage For Follow-Up Marketing.

Research shows the average Web prospect needs to see an offer up to seven times before deciding to take action. If you let a visitor leave your site without collecting their contact information for a follow-up campaign, it might be your competition that finally ends up closing the sale.

You might offer a monthly newsletter, an discount club subscription, a sample product, or a free course as the incentive for your prospects to opt-in to your mailing list. These are just a few examples.

In fact there are a slew of different ways to collect your visitors contact info in an ethical, mutually beneficial way. The key is to offer some real value in exchange for the subscription. More on web & associated marketing from June 2003. Of course this did not cover the web social marketing that we are seeing in 2007.

7. Findability on the Web

It's pretty hard to profit from a website that your target market can't find. It takes a lot of active promotion to drive traffic to your site, and this should be viewed as an ongoing process.

While the above statement is abundantly obvious to website owners in the business opportunity niche, a lot of traditional business owners fall into the trap of thinking an active site will automatically be available to the citizens of cyberspace.

Article marketing, link building, blogging, e-zine ads, viral marketing strategies, displaying your domain in all of your offline advertising, and joint venture promotions are all examples of effective promotion strategies. Of course a sound tutorial on this aspect of Web marketing could fill an entire manual, but no discussion of website design is fully complete without at least a mention of the need for constant promotion.

Make sure your site meets the entire above curriculum, and you will have yourself a great foundation for profitable web marketing. More on web design keywords.

Disclaimer

12website.com has prepared the supplied information as a voluntary service to the online community. The information is necessarily web design and small business in nature and is not intended to be relied upon other than as general background material. This should not be used as specific advice, recommendations or guidance, and specialist assistance should be sought by anyone in need of such help. 12website.com accepts no liability under any circumstances for any loss, expense, damages or costs whether direct or indirect (including loss of profits / damage to business) which may be incurred by any person as a result of relying on or using in whole or in part any of the supplied information.