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The links within your website that enable you to move from web page to web page are known as your navigation.
Navigation must be simple. Since it's the backbone of your website, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality of your web design:
1. Your link titles need to be understandable.
Visitors need to know exactly what link to click on for the information they need. Unfortunately, visitors frequently get confused and
don't understand what a link means. Consequently, they aren't
sure what info they'll find at the other end of the link.
Web design at 12website looks at these issues before we start.
Often, a link name that makes complete sense to you will mean
nothing to the visitor. For example, I once used a link called "Resources" in the navigation bar of a site for a client. This
section of the site contained various articles and links to
outside sites with helpful information.
However, after a little bit of testing, I discovered that most
people had no idea what I meant by "Resources". They didn't know
what kind of information was in that area. Also, when visitors
tried to look for articles, they didn't think to check the Resources section.
In other words, the link wasn't doing anyone any good.
The difference between your understanding of a term and a
visitor's understanding of the same term can be rather drastic.
This happens because you are so close to your own business and
your own site.
It's important to remember that visitors don't know nearly as
much about your business as you do. They often have no background
knowledge, and they might not know standard terms in your
industry. Sometimes, you'll have to work to come up with terms
and phrases for your links that are meaningful to the visitor.
Here's one general principle: Don't use clever terms.
Although clever attention-getters often work well in the offline
world, it's different online. In character with their generally
hurried attitude, web users want to know exactly where they are
going and what they will find when they click on a link. They
don't like guessing games and are usually not enticed by clever
lead-ins. What lies beyond them is simply not clear
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