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Web News

Website Re design - October 2005

Web design Sunshine Coast

- 12website.com has been designing web sites since 1997.

There are a lot of reasons your web site may need a re design. Some may be more obvious than others. Is your business located in Brisbane, UK, Sunshine Coast? You may have asked yourself the question: Can my website benefit from a re-design?

Hopefully, by the end of this article, you will have an answer. The most common reason to redesign a website is that it's outdated. More on professional web design here.

If your site hasn’t been updated in the last 3 to 5 years you may want to have it evaluated. New programming has been developed here on the Sunshine Coast.

Today’s newer sites have cleaner designs. Some scripts are no longer needed. Newer programming can improve your sites functionality. If your site is an e-commerce site, your code may be cluttered. More on web design function.

Does your site have a plain or “flat” look to it? Are the colours dull and lifeless? How does your site stack up to your competitor’s site? You want your site to appeal to your visitors. If your site looks amateurish, people may be hesitant to buy from you. An attractive layout tells potential customers that you take your business seriously and so should they. More on Web Design Layout.

Is your site hard to navigate? Have you added links to your menu that are now out of control? Re-designing will help you organise your site and make it consumer friendly. If your site is too confusing and people cannot find what they are looking for, they will leave. Depending on what type of business you are engaged in, there may be thousands of sites just like yours. If potential customers can’t easily navigate to what they need at your site, they will quickly go somewhere else. More on website links.

Is your site still hosted on a goecities or other free hosting service? Basically they are worth what you pay for them - nothing. There is no reason why you should be on a free service. To be taken seriously you need to establish your company name, your brand and your web address or domain name. More on Web Address Advertsing.

Finally, is your site optimised to help you acquire a high ranking on search engines? If not, your site is likely not helping you reach your full potential. Remember, no matter how good or bad your site looks, no matter how easy it is to navigate and no matter how clearly your layout expresses what you have to offer, nothing will come of it unless users actually visit your site.

Think about whether or not your site suffers from:

  • Inferior colour scheme
  • Use of old or illegal SEO - (Search Engine Optimisation) methods
  • Confusing layout
  • Lack of overall optimisation. (Save money doing SEO and re-design together)
  • Long loading times More on Website Homepage
  • Unnecessary, old and outdated pages
  • A programming method that precludes you from initiating your own updates
  • Non search engine friendly pages
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These are just a few reasons to have your site re-designed. There's a lot of improvement that can come out of a site re-design. Ask yourself if these common problem areas may pertain to your site. If they do, you may be losing potential customers or clients. In short, you may be losing money.At Sunshine Coast Web Design we analyse the trends. More on this in website visitors.

For more information on effective web design that creates on return on your investment Get in Touch.

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