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George has a Brisbane website. He wrote to tell me that his site receives over 20,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
George's problem is very common. Many people have their sites up and running and are getting plenty of traffic, but no one is buying. Assuming the site is decent overall and isn't in obvious need of a complete redesign, what's a site owner to do?
Unfortunately, there usually isn't a quick way to define exactly why there are no sales.
There are hundreds of variables in every site that could be causing the lack of sales. It takes time to analyse the situation and figure out which variables are actually causing the problem.
However, the situation isn't hopeless. If you're willing to take the
time to analyse your site, you can identify the problem area
and begin working to fix it.
[[ 12website has been redesigning and upgrading poor performance websites for over 7 years using these guidelines. Web site Redesign ]]
If George's scenario describes your site, there are three basic steps to take:
1. Check to see if your traffic is targeted.
If you're getting traffic, but it's not targeted, that's where you should focus your attention first. Untargeted traffic isn't beneficial, because the visitors who come to your site aren't interested in what you're selling. You must ensure that you are seeking to attract visitors who actually need what you provide.
In case you're wondering, it's impossible to target "everybody." Even if you can reach a global audience on the web, most people simply will not need your product. You must identify a narrow niche of people whose needs match the solutions you provide.
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