Web Design Sunshine Coast

You can find great clues for development ideas by tracking the
keywords entered into your own site search engine. These show
what visitors expect to find on your site - and therefore what
they expect your company to offer.

4. Does your Website provide continuing added value for existing
customers?
Most site owners focus on acquiring new customers and fail to
maximize the opportunities to support and service existing ones.

These include password-protected areas where your clients can
follow the progress of their projects, share documents with you,
etc. Personalization and pre-populated forms (i.e. which are
automatically filled in with the customer's details) help to
create a feeling of value and save time for your visitors.

Check the average response time for a contact from your Website.
One of the top complaints about major company sites is that e-
mails are not answered in a timely (hopefully 24 hours or less)
manner.

5. Does your website support your internal operations and
employee needs?
This question relates to whether you're making the best use of
all available technologies and integrating them with your
online operations.

Example applications to consider include:

* Instant messaging - fast becoming a serious business tool

* Knowledge bases - continually updated databases that can
provide automated customer support on a 24/7 basis

* Streaming media - perhaps for just-in-time training or
on-the-spot manuals for your operatives

* Intranets and extranets - which are really just fancy names
for password-protected employee and client areas.

6. Does your Website integrate fully with your "real-world"
activities and processes?
One of the most frustrating visitor experiences is to complete a
form, an application, or to submit a search on your Website,
only to receive an error message. 12website produces
error free forms and interaction.

Customers want the security of an e-mailed purchase confirmation.
Our ecommerce shops confirm all purchases.
They want to know that they'll be taken off your mailing list
quickly and without the need for multiple requests.

With the complexity of technology and programs today, sometimes
a change to a seemingly unrelated system can wreak havoc. Do you
regularly check all the input forms and processes on your site
to ensure that no unexpected gremlins have crept in?

7. Does your Website provide you with a justifiable return on
investment - ROI?
This is probably the most important question of the seven and
possibly also the most difficult.

That's because the answer depends on a clear understanding of
the goals of your site, both in direct financial terms, and in
other less tangible benefits, such as name recognition.

The keys to evaluating ROI, to improving your site, and often to
further business development ideas can be found in your traffic
reports. These show what visitors are looking for, how long
they spend on the site, where they go, where they leave, and
what rate of response you get to the various calls to action.

These reports can be daunting - a mass of figures, graphs and
URL's. But I strongly suggest that someone in your organization
understand them. Otherwise, you're shooting in the dark with
your Web investment.

At 12website we address all of the above issues.
Let us advise you. Get in touch with 12website

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