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We are all hoping that our website will attract visitors that will either buy our product / service or at least contact us with a valid enquiry.
If you want to send visitors away from your site for good - just follow these five ways and your site will be a ghost town in no time.
No. 1 - Clog Up Their Internet Connection
Imagine it. They're happily surfing around on Google looking
for whatever you offer and everything's going smoothly.
Your website
appears in the first page listings (congratulations you must
have employed 12website or another highly-esteemed website
marketing ompany!) and they click through to you. Then their
internet connection starts to clog up. It is positively groaning
and creaking under the strain of downloading your homepage which
has so many images it takes over 30 seconds to appear.
They look at the progress bar at the bottom of their screen. It reads
'20%'. They look at their watch and then click on the little 'X'
at the top right of their screen. Well done - you've just sent
away a visitor or customer for good.
No. 2 - 'I am not a Number - I am a free Man'
Along come some more visitors. They lick their lips in
anticipation of viewing your widgets which they are very
interested in buying - they have their credit card handy.
They land on your homepage and all is well, at first. "The
benefits of choosing Widgets Inc. are as follows..." Your
homepage is laden with customer-focused benefits and selling
points - excellent. But wait a minute. What's that at the bottom
of the page? It's not what I think it is, is it? Oh dear, there
in black and white is one of the fundamental no-nos in web
design that is guaranteed to send the message "This website was
built by my dog":
"Welcome - you are visitor number 102"
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